Key Highlights

Take a look at how these SMEs leveraged on the wide Astro Radio network covering 17mil weekly listeners, coupled with its strong digital reach powered by renowned announcers across all races to deliver high awareness and drive purchases. 

1. myTukar: Upscaling Car Bidding Platforms

Business Overview

Launched in 2018, myTukar is a Malaysian online car bidding platform that allows private car sellers to connect to their network of over 1,700 secondhand car dealers. Through its e-commerce channel, myTukar allows them to schedule vehicle inspections with sales service agents too. However, as most people are skeptical about selling their car online, myTukar needed to build brand trust and affinity among the target audiences.

The Campaign & Achievement

High frequency radio commercials across ERA, HITZ, MIX, MELODY and MY. The brand managed to achieve top-of--mind awareness and organic searches has increased too during the campaign period.

2. Q&Z Cosmetic Arctaphos:  A Total Cosmetics Makeover

Business Overview

The latest beauty brand, Arctaphos was launched in November 2019. It is Malaysia’s first anti-blue light skincare. New to the beauty world, Arctaphos wanted to educate customers about their brand. Through market research, Arctaphos believed that the most effective way of marketing is combining e-commerce with traditional media.  

The Campaign & Achievement

• Leveraged on ERA, MY, Hitz and GoXuan’s persona and young audiences, a brand voice was created to stomp the market. 

• GoXuan’s radio announcers did their very own product testimonial and reviews – garnered 7.2K video views

• The young and fresh personalities from these radio brands demonstrated the premium value of Arctaphos in a fun way.

• Resulted more than +20% increase in sales 

3. Whoscall: Strengthening The Safety of Communication

Business Overview

Whoscall is a mobile application that features a caller identification service to identify unknown callers and SMSs. Developed by Gogolook Co., Ltd., a Taiwanese design team, this app identifies incoming calls, blocks scam/harassment numbers and filters spam text messages. Whoscall wanted to make the brand well-known to the Malaysian market in order to make the nation a safe place to be. 

The Campaign & Achievement

Whoscall’s brand message was amplified across Astro radio to reach 17 million listeners every single week. Top of mind awareness on safety telecommunications was a success. 

For full advertising guide with latest media updates on ASTRO, sign in to www.astromedia.com.my, the marketing hub for brands powered by Astro Media Solutions  You can also contact Wendy Yaw, Head of Emerging Business at [email protected] to customize the best offer for your business.