We understand the challenges our local SMEs have been facing, from the lack of financial resources to difficulties in executing marketing communication with limited budget. With Astro’s rich media ecosystem and affordable advertising packages, let’s find out how these 3 SME businesses benefited from their marketing campaign on Astro.
1. Vega Hermosa Amplified Brand Credibility with a Trustworthy Medium
Business Overview
Founded by Dato’ Nazri Khan, Vega Hermosa International Sdn Bhd is a leading trading consultant agency in Malaysia. The brand’s main challenge was to attract and educate Malay audiences about online trading, in particular those who are new and skeptical towards it. The challenge was to build brand trust and affinity to increase the number of participants and drive up the turnout rate to their monthly free on-ground events held all over Malaysia. During which, the participants were able to sign up for online trading classes there.
The Campaign & Achievement
Capitalizing on Malaysia’s no.1 radio network and targeting the slightly mature audiences, SINAR’s listeners were the right fit for the brand.
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Bite sized capsules: Investment tips were shared to their 4.9 mil loyal fans.
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SINAR Snapshot: An uplifting one-minute interview during drive time together with bite-sized valuable trading info to inspire listeners and drive seminar sign-ups.
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Commercials: To increase brand recall and response, commercials were run on a high frequency.
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Branded TV show: ‘Menang Bersama DDNK’ was created on Astro AWANI with 3 consecutive seasons under their belt.
The success is continuous with the brand pushing more campaigns on both TV and Radio.
2. Sugarbomb Dominated Brand Presence with an Influential Jingle
Business Overview
Sugarbomb is a Malaysia made fragrance with an affordable price and luxurious scent. As the perfume industry is monopolized by the international brands, Founder, Ahmad Azhari Bin Rosli aimed to increase brand awareness and recruit new distributors among mass Malays.
The Campaign & Achievement
Riding on the No.1 radio brand ERA and the contemporary Muslim radio station ZAYAN, Sugarbomb ventured into commercial spot buy and sponsorship.
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The 30 secs radio commercial with a catchy jingle “Nak Wangi, Sugarbomb jer lah! captured the listener’s attention and uplifted their mood.
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The brand also sponsored the No. 1 music chart show on ERA and build brand trust with the host Nabil Ahmad.
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To reach the East Malaysian market, Sugarbomb created strong resonance with locals via segment sponsorship and product reviews by ERA Sabah’s radio announcers.
3. Aurawhite Uplifted Product Demand with Content Marketing
Business Overview
Aurawhite is a well-known beauty brand that successfully distributes various products all around Malaysia through online and stockists. The brand needed to strengthen the brand image in order to recruit more agents leading to higher sales.
The Campaign & Achievement
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ERA, Hit 40 ERA and Super 40 Era: Engaged listeners on the best chart-topping hits shows.
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Contests on SYOK and social media: Amplified contests to drive engagement with product sharing by guest artists during the show. Winners who received Aurawhite products shared their experience on their social media.
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Increase brand affinity with Munabella: One of the top ERA personalities shared weekly beauty tips with AuraWhite.
For full advertising guide with latest media updates on ASTRO, sign in to www.astromedia.com.my, the marketing hub for brands powered by Astro Media Solutions You can also contact Wendy Yaw, Head of Emerging Business at [email protected] to customize the best offer for your business.
