Addressable Advertising + TV APH 2.0 - Chinese (T1)

Entitlement

Addressable Advertising

Household Impressions

Household Impressions

Selected audience segment (by race, income group, geography, purchase behavior & interest)
Stream Type

Stream Type

The ad will be served to selected audience on Linear TV and Video On Demand (VOD)
Recommended Campaign Duration

Recommended Campaign Duration

Maximum of 2 weeks

* Stream type and audience selection are subject to inventory availability

TV

2 Flagship + Any 2 Add-On Channels

2 Flagship + Any 2 Add-On Channels

Recommended Broadcast Duration

Recommended Broadcast Duration

Maximum of 2 weeks
Blackout Period

Blackout Period

3 Feb 2024 - 16 Feb 2024

Flagship Channnels

chinese flag

Add-On Channels

chinese add 1
Duration
15 secs
Est. Media Value
RM 570,093
Addressable Advertising
Household Impressions 550,000
TV Channel
Astro AEC 40 Spots
TVB Jade 40 Spots
Add-On Channel 1 40 Spots
Add-On Channel 2 40 Spots
Coming soon
Exclusive discount of up to 96% for eligible member of SME360
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Package – Addressable Advertising + TV

Addressable Advertising with targeted ads served directly to specific households and commercial spots on TV channels targeting Chinese – Astro AEC & TVB Jade, plus 2 add-on channels selected from Astro QJ, iQIYI, CCM, TVB Classic, TVB Xing He or TVBS Asia.
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