Addressable Advertising + TV APH 2.0 - Malay (T1)

Entitlement

Addressable Advertising

Household Impressions

Household Impressions

Selected audience segment (by race, income group, geography, purchase behavior & interest)
Stream Type

Stream Type

The ad will be served to selected audience on Linear TV and Video On Demand (VOD)
Recommended Campaign Duration

Recommended Campaign Duration

Maximum of 2 weeks

* Stream type and audience selection are subject to inventory availability

TV

2 Flagship Channels

2 Flagship Channels

Recommended Broadcast Duration

Recommended Broadcast Duration

Maximum of 2 weeks
Blackout Period

Blackout Period

25 Mar - 14 Apr 2024

Flagship Channels

malay
Duration
15 secs
Est. Media Value
RM 335,940
Addressable Advertising
Household Impressions 550,000
TV Channel
Astro Ria 28 Spots
Astro Prima 40 Spots
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Package – Addressable Advertising + TV

Addressable Advertising with targeted ads served directly to specific households. Commercial spots on TV channels targeting Malays – Astro Ria & Astro Prima.
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