Addressable Advertising + TV APH 2.0 - PMEB (T1)

Entitlement

Addressable Advertising

Household Impressions

Household Impressions

Selected audience segment (by race, income group, geography, purchase behavior & interest)
Stream Type

Stream Type

The ad will be served to selected audience on Linear TV and Video On Demand (VOD)
Recommended Campaign Duration

Recommended Campaign Duration

2 to maximum of 4 week

* Stream type and audience selection are subject to inventory availability

TV

2 Flagship + Any 2 Add-On Channels

2 Flagship + Any 2 Add-On Channels

Recommended Broadcast Duration

Recommended Broadcast Duration

2 to maximum of 4 week

Flagship Channels

pmeb flag2024

Add-On Channels

pmeb add 2
Duration
15 secs
Est. Media Value
RM 1,374,648
Addressable Advertising
Household Impressions 550,000
TV Channel
Astro AWANI 112 Spots
AXN 112 Spots
Add-On Channel 1 84 Spots
Add-On Channel 2 84 Spots
Coming soon
Exclusive discount of up to 96% for eligible member of SME360
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Package – Addressable Advertising + TV

Addressable Advertising with targeted ads served directly to specific households. Commercial spots on TV channels targeting PMEBs – Astro Awani & AXN, plus 2 add-on channels selected from Asian Food Network, HITS MOVIES, HGTV, Lifetime, or TLC.
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