Addressable Advertising SME Addressable Ad Package

Astro Addressable Advertising

Welcome to Astro Addressable Advertising

Technological advances are powering more effective TV advertising that supercharge targeting capabilities. With Astro Addressable Advertising, we enable advertisers to leverage digital-like precision targeting alongside the reach potential and persuasive impact of TV. Marketers can now access Astro’s first-party data to unlock high value audiences at scale.

What is Astro Addressable Advertising?

First in Southeast Asia, bringing the best of TV and the online world together. Astro Addressable Advertising combines TV’s power of persuasion with digital-style targeting, fused with first-party data representing real audiences to deliver relevant messages to specific households in a premium, brand safe environment. 

Your brand message can effectively reach the intended audience, as different ads can be distributed to different households watching the same programme regardless of when, where or how. 

Watch the video to find out more.

Introduction to Astro Addressable Advertising

The Power of Addressable Solution

First-Party Data from Real Audiences

Data used in audience segmentation is gathered directly from Astro viewers.

High Value Audiences at National Scale

Your ad can be targeted precisely towards large groups of qualified audiences who are likely to be able to purchase or demand your products.

Unified View with Holistic Analysis

Live and on-demand viewing across devices would be unified to deliver a holistic marketing measurement.

Outcome Driven

Only relevant ads delivered to the right households, whenever, wherever they are watching content, maximising your investment.

Regional AAA - SME Basic

Household Impressions
550,000
Coming soon

Special SME Offer

Media Investment
RM 30,000 * Not inclusive of talent fees yet
Get this package

Regional AAA - SME Advance*

Household Impressions
1,200,000
Coming soon

Special SME Offer

Media Investment
RM 60,000 * Not inclusive of talent fees yet
Get this package

National AAA - SME Basic

Household Impressions
1,200,000
Coming soon

Special SME Offer

Media Investment
RM 60,000 * Not inclusive of talent fees yet
Get this package

National AAA - SME Advance*

Household Impressions
2,050,000
Coming soon

Special SME Offer

Media Investment
RM 100,000 * Not inclusive of talent fees yet
Get this package

Package - Addressable Advertising

Targeted ads served directly to specific households.
Download Media Kit

NOTE: * Complimentary BLS (Brand Lift Study) is included in SME Advance Packages.